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SAVE THE DATE: Virtual Danish Business Delegation focusing on Brazil’s poultry sector, 4-6 May 2021

The Trade Council in São Paulo and the Danish Agriculture & Food Council (DAFC) are planning a virtual business delegation focusing on Brazil’s poultry sector. The delegation programme will allow Danish companies providing solutions and products within the poultry value chain to with 3 large and important Brazilian poultry producing stakeholders.


Brazil has a huge potential for agricultural production and already today positions itself as the largest net food exporter in the world, being one of the main global players in the agriculture and livestock sector. Currently, the sector contributes to more than 20% of Brazil’s GDP and is responsible for 10% of global trade within agriculture. Adding to this potential, Brazil also has much to contribute to the challenge of a sustainable global food supply.

Specifically, Brazil is the world’s second largest poultry producer and the largest exporter with a total value of approx. US$ 7.1bn to over 190 countries across the globe. However, a number of production related challenges, e.g. salmonella contamination, has led to a stronger focus on food safety, biosecurity and sustainability. This provides a great potential for Danish companies within the poultry production value chain.


  • Present own products and solutions to Brazilian poultry producers 
  • Explore the sales and investment opportunities in Brazil and gain marketing and sales visibility
  • Obtain exposure through a focussed exporters’ catalogue targeted the Brazilian producers


The delegation is open to companies which supply products and solutions that can help to handle food safety, biosecurity (e.g. salmonella), and sustainability/efficiency matters along the poultry value chain. 

This includes companies within:

  • farming technology
  • processing technology
  • feed
  • genetics
  • hygiene
  • management, etc.

Companies which are either looking into new business development opportunities or are already present or want to expand in Brazil within the poultry segment will benefit from participating in the delegation.


We currently plan to set up a virtual meeting with each of the 3 individual Brazilian poultry producing stakeholders during the 4-6 May 2021 (afternoon Danish time). The online meetings will allow for mutual introductions of the Danish and Brazilian companies under a webinar format with a focus on food safety, biosecurity and sustainability. In connection with the meetings, an exporters’ catalogue with the participating Danish companies will be sent to the Brazilian co-operatives. The meetings will likely be followed up by further meeting opportunities.

Therefore, please save the dates of 4-6 May 2021 (afternoon Danish time) already now, and let us know if you have any questions. 


Mr. Alexandre Hornemann
Commercial Advisor, Food & Agriculture
Trade Council São Paulo
Tel.: +55 11 99449 9254

Mr. Peter Michael Heller
Chief Advisor
Danish Agriculture & Food Council
Tel.: +45 3339 4335
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Please also see our other activities in the Danish Agriculture & Food Council.

Peter Michael Heller