Photo: Colourbox, #22098

Colombia Pork Shopping Line – doing business with financing, 24-28 October 2022

SIGN UP to join the delegation

You are invited to join this shopping line business delegation to Colombia focusing on pork production. The delegation is open for all companies and includes participation in the exporters’ catalogue to be shared with the Colombian pork industry. The local companies are screened by EKF, and they are looking forward to meeting you through direct B2B meetings!

The Danish Agriculture & Food Council (DAFC), the Confederation of Danish Industry (DI), EKF Denmark’s Export Agency (EKF) and the Embassy of Denmark in Colombia have the pleasure of inviting your company to take part in this two-tiered initiative consisting of an exporters’ catalogue and a business delegation to Colombia.

We have matched your competences (delivering solutions, know-how and technology) with key players of the Colombian pork industry. They wish to build sustainable efficient production throughout the entire value chain.


  • Pig livestock, breeding and genetics
  • Feed, stables, ventilation, systematisation
  • Food processing technology & bio security
  • Cooling, storage, quality control, ingredients
  • Meat processing industry

The Danish Embassy in Colombia has actively built a trusted and close relationship with key players and companies within the food and agricultural sector in Colombia for many years.

EKF has paid a visit to the key players preparing to issue a credit card for multiple shopping from Danish suppliers.

The business delegation builds on previous market initiatives taken by the business organisations of DAFC and DI and their network developed around these activities. 

The Shopping Line concept is all about attractive financing nudging Colombian buyers to choose a Danish exporter.

Now we are ready for the final stage: setting up specific B2B meetings for you!

Colombian companies are expanding. We will meet pre-selected Colombian companies, who are investing in new solutions and technologies.
The Shopping Line concept is pure B2B & finance. By signing up for participation you will get qualified 1:1 meetings with various companies that have already been assessed by EKF and the Embassy of Denmark in Colombia.

You get:

  • Update on your profile in the export catalogue
  • Exposure to important Colombian buyers
  • Matched interest with Colombian buyers
  • B2B meetings with key decision makers

We expect to book B2B meetings with the largest pork producers in Colombia. Our meeting target list includes; Aliar, Grupo Bios, Contegral, Cercafe, Grupo APA, Super Cerdos Paisa, Porcicarnes, Cervalle, Goloso and Grupo Grande, amongst others. Other companies may be added to the list as we see fit.
Detailed info about each company will be provided for those Danish stakeholders who attend the delegation.

Brief market facts:

  • Farm land – Colombia is one of the few countries in Latin America with a high potential for the development of the countryside, according to the FAO, as it has 40 million hectares that can be used for agricultural production
  • Water – the availability of water resources in Colombia is one of the highest in the world. There exists a potential to irrigate 18.4 million hectares
  • Consumption - Pork consumption per capita has increased by 154% since 2010. The Colombian pork trade association (Pork Colombia) has won awards for their marketing campaigns to increase the demand for pork products. Colombia still needs to import pork products to meet internal demand.
  • Production – Colombia produced 491,233 tonnes of pork in 2021. The industry is looking to grow and the largest companies have expressed firm interest in investing in foreign technology to increase production, efficiency and exports.
  • Livestock – Over 5,000,000 pigs/year. 
  • Business Environment – Colombia is ranked 4th for “ease of doing business” in Latin America 
  • Growth – GDP growth is currently over 5% and has the 3rd largest population in the region
  • Free Trade – Colombia has a free trade agreement signed with the European Union and is a member of the Pacific Alliance, a group of Latin American countries committed to achieving and maintaining a business-friendly environment. 
  • Sustainability - The Colombian government is leading Latin America in sustainability and environmental targets, having committed to achieving an ambitious 0% carbon footprint target by 2050. There is genuine interest in sustainable solutions amongst Colombian private businesses.


Sunday 23 October
Arrive to Colombia and fly to Bucaramanga 

Monday 24 October
B2B meetings with Aliar
Fly to Medellín

Tuesday 25 October
B2B meetings with APA and Super Cerdo Paisa

Wednesday 26 October
B2B meetings with Nutresa and Contegral

Thursday 27 October
Speed Dating event with various Colombian companies
Free afternoon or city tour of Medellín
Fly to Cali

Friday 28 October
B2B meetings with Cervalle and Cercalima
Fly to Bogotá

Saturday 29 October
Fly to Denmark

In order to arrange the B2B meetings at the most relevant level, you will also be offered the opportunity of obtaining further exposure by filling in a company profile. The exporters’ catalogue will work as your selling platform prior to the visit, and the Colombian companies will use it to qualify the discussion during the meetings the Danish companies.

DKK 8,000 excl. VAT per company representative for one representative, which includes a subsidy by The Trade Council, as this event is subject to the support schemes of the council. The price is based on 9 participating companies (of which 3 are SME’s), an expected 75% subsidy from the Trade Council of Denmark and fulfilment of the associated de minimis rules. An extra representative will cost DKK 3,000 excl. VAT.

NOTE: On the registration site, you can, if relevant, add the contact information of the local participating person/company. Invoicing will always be issued in DKK to the Danish company address. We reserve the right to offer you participation at a different price should any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own cost, including visa, flights/taxi/train, dine & drink, hotel, insurance and VAT. Upon registration, you will receive more details regarding hotel suggestions. 

Re. Covid-19: If the situation requires, we might be forced to cancel the delegation. Until 24 September 2022, you will receive a full refund if we are forced to cancel the business trip. After this date, we cannot guarantee refunds. 

Use this link to register by filling in all fields required, by 1 September 2022 at the latest. The Embassy will then follow up with you directly regarding your company profile in exporters’ catalogue.

Danish Agriculture & Food Council (DAFC), Mr. Peter Michael Heller,, tel. no. +45 2180 0731
Confederation of Danish Industry (DI), Mr. Emil Stub,, +45 3117 0898
EKF Denmark’s Export Credit Agency, Mr. Lars Smed Jensen,, tel. no. +45 2019 4516
Embassy of Denmark in Colombia, Mr. Benjamin Brown,, +57 323 399 6813



Peter Michael Heller