Photo: Colourbox, #2408

Danish Organic Food and Beverage Delegation to Saudi Arabia, 7-9 November 2022

In cooperation with Trade Council Riyadh at the Royal Danish Embassy in Saudi Arabia, the Danish Agriculture & Food Council is pleased to invite your company to participate in this business delegation to Riyadh, the capital city of Saudi Arabia.

Saudi Arabia’s Food and Beverage (F&B) market is the largest in the Middle East. The F&B market is experiencing growth, and there is an increasing consumer demand for organic F&B products in Saudi Arabia due to a growing population and an increased awareness of healthy F&B consumption. There is a large potential for Danish companies to tap into the organic F&B market and we hope this is one of many successful organic promotion visits to Saudi Arabia in the near future.


  • Get to know the market for organic food and beverages in Saudi Arabia.
  • Meet the right stakeholders and create or expand your corporate network.
  • Interact with Saudi Arabian importers aiming to create sales successes.

The delegation is open to participants from companies working with:

  • Organic food and food-solutions
  • Organic beverages
  • Organic food products and ingredients
  • Organic plant-based food & beverages

Companies that are interested in new business opportunities, whether they are already present in the Saudi Arabian market or not, will benefit from participating in the delegation.

The delegation will introduce you to the market and its key players.
The delegation visit will allow you to:

  • Meet the right people within the food & beverage industry, incl. decision-makers, importers and retailers.
  • Find or keep up with the right business partners.
  • Visit government stakeholders.
  • Promote your company in Saudi Arabia.
  • Network and Best Practices
  • By being part of the Danish delegation, you may find inspiration to develop your business strategy by sharing experiences with the other participating companies.
  • You will get first-hand insight into the Saudi Arabian market, incl. learning about best-practices in the region.


Monday 7 November 2022

  • Welcome by the Danish Ambassador to Saudi Arabia
  • Visit to the organic food & beverage fair, BIOFACH
  • Visit to local retailers/distributors
  • Visit to local organic food restaurant

Tuesday 8 November 2022

  • Meeting with Ministry of Environment, Water and Agriculture
  • Meeting with the Saudi Food and Drug Authority
  • Visits to key local supermarkets

Wednesday 9 November 2022

  • Meeting with local delivery service companies
  • Meeting with local social media influencers within the local food & beverage industry.

The total price for participation in the business delegation to Saudi Arabia is 13,500 DKK per company for one representative. Extra representative 2,000 DKK per person.

NOTE: On the registration form, you can, if relevant, add the contact information of the local participating person/company. Invoicing will always be issued in DKK to the Danish company address.
We reserve the right to offer you participation at a different price should any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own cost, including visa, flights, dine & drink, and hotel.

NOTE: The price is based on 7 participating companies and an expected 50% subsidy from the Trade Council of Denmark.

Own travel (flight, taxi, train, etc.), VAT, hotel, and insurance are not included in the price. Upon registration, you will receive more details regarding the hotel.

Please register here no later than Wednesday 5 October 2022.

Registration is made in accordance with DAFC’s terms of participation.

Danish Agriculture & Food Council
Jeppe Søndergaard Pedersen, Chief Advisor, e-mail:, tel: +45 2331 7450

Danish Embassy Riyadh
Mahmoud Rifai, JR. Commercial Advisor, e-mail:, tel: +966 50 410 0307

For specific questions related to organic you can also contact Danish Agriculture & Food Council,
Mads Brøndum Klinge, Advisor, e-mail:, tel: +45 2785 5399 


Jeppe Søndergaard Pedersen

Mads Brøndum Klinge