Business Delegation to Japan and South Korea - Minister for Food, Agriculture and Fisheries, Jacob Jensen, 6-10 March 2023

The Danish Minister for Food, Agriculture and Fisheries, Jacob Jensen will visit Japan and South Korea in the beginning of March with an accompanying business delegation.

It is with great pleasure that Danish Agriculture & Food Council and Confederation of Danish Industry in cooperation with the Danish embassies in Tokyo and Seoul hereby invite you to join the business delegation.

Below you will find a description of the program contents and the price for each of the two countries; you are free to choose any of the two destinations or both.

Deadline is Friday 17 February – you can find the registration link in the text below.


JAPAN, 6 – 7 March

JAPAN MARKET INFORMATION 
Japan is the 3rd largest economy in the world and the 2nd largest in Asia, with a population 125 million people out of which almost 40 million are located in the greater Tokyo area. Denmark, in Japan, is known as a quality supplier of high-end food products across a broad product range aimed at both industrial and consumer segments. A Danish origin is a quality label in itself and Danish food products are known for their high-quality including food safety, traceability, uniform products and much more. Demand is expected to grow in particular in response to the re-opening of the market following covid-19 and expected influx of foreign tourist.  Add to this an increasing focus in Japan on sustainability where Denmark has a number of advantages compared to most of our competitors.  Denmark has a significant and growing export to Japan of pig meat, dairy products but also beef and increasingly also processed consumer ready goods as well as organic products. 

During the visit you will also be able to join the Minister at the largest food trade show in the region named FOODEX (March 7th to 10th) which also offers you a good opportunity to see what is going on in the market and meet potential new partners.  On top of this you will be able to meet a number of Danish companies already active in Japan and learn from their experience and join various networking events and activities.

TENTATIVE PROGRAMME 

MONDAY 6 MARCH
Arrival in the morning and check into hotel. Possible to set-up own meetings with key contacts and partners.

Informal dinner for the group (at own expense)

TUESDAY 7 MARCH
In the morning you will join a breakfast meeting with the Minister and Danish companies that are active members of the Danish Chamber of Commerce in Japan (DCCJ). 

Following this you will be transported to the FOODEX exhibition where you will join the Minister and participate in the opening ceremony. Also, at FOODEX you will be able to join a Danish seminar, visit the Danish pavilion and tour the show. 

In the afternoon you will be able to participate in a seminar focusing on sustainability qualities associated with Danish products and solutions. In the evening you can treat your partners and clients to a networking reception at the Ambassador’s residence. As an official participant you will be able to invite two-three of your key contacts.

FOR COMPANIES
During the visit you will have a chance to meet not only the Minister and his delegation including representatives of the Danish Veterinary and Food Administration. On top of this other leading representatives of the Danish Food Industry, such as the Danish Agriculture and Food Council (L&F), the Confederation of Danish Industry (DI) but also representatives from Danish companies that have extensive market experience that you may learn benefit from. 

Japan is a highly relationship driven market and this promotion offers a platform for just this. 

WHO SHOULD JOIN? 
The business delegation is relevant for all companies operating in the following sectors:
INGREDIENTS – HEALTH SUPPLEMENTS - BAKERY - BEEF – PORK – POULTRY – EGG – DAIRIES - BEER – WINE - BEVERAGES - CONFECTIONARY - FROZEN FOOD - FRESH FOOD - ORGANIC - PASTRY – SEAFOOD –GRAINS – SMART FARMING – PIG FARMING – FOOD-BIO SOLUTIONS - FOOD FACILITY – ANIMAL FEED 

PRICE
The price for participation in the business program in Japan is 8,700 DKK per company, excluding VAT, flight and accommodation, and after deduction of expected 50% subsidy from the Trade Council in Copenhagen. The price covers 2 representatives from your company; the extra price for extra representative(s) is 1,400 DKK per representative. The price is based on a minimum of 8 companies.

HOW TO REGISTER
Please follow this link to register for Japan no later than Friday 17 February.

CONTACTS

DANISH EMBASSY IN JAPAN
JESPER VIBE-HANSEN. Agricultural Counsellor, jesvib@um.dk
MIHO MATSUMOTO, Senior Commercial Officer, mihmat@um.dk

Danish Agriculture & Food Council
MICHAEL STAHLSCHMIDT, Market Manager, mis@lf.dk

Confederation of Danish Industry
SØREN FALCK, Leading International Advisor, srfk@di.dk

SOUTH KOREA, 8 – 9 March

SOUTH KOREA MARKET INFORMATION 
South Korea is the 10th largest economy in the world and the 4th largest in Asia, with a population above 51 million people. Denmark, in Korea, is one of the very few European countries allowed to export beef, pork, poultry, and eggs as well as dairy products and other agricultural products and ingredients. Danish high food safety and quality is gaining more awareness among consumers and businesses, which give more market opportunities to exporters. Since governmental decision-makers are interested in adopting Danish food production models such as pig production and smart farming, increasing demands on Danish food production equipment and solutions are also in an increasing demand.  

TENTATIVE PROGRAMME 

WEDNESDAY 8 MARCH
Arrival in the morning and check into hotel. Possible to set-up own meetings with key contacts and partners.
Danish residence networking dinner with the Minister and Korea & Denmark Business Network (KDBN) companies

THURSDAY 9 MARCH
B2B seminar on the sustainability approach of the Danish food cluster and networking luncheon, including key/potential partners in Korea
Site visit
Informal dinner (at own expense)

FOR COMPANIES
With the Danish Food Ministry and the Danish Veterinary and Food Administration, the delegation visit is the best chance to make your ideas and concerns to the market emerged into governmental level. For roundtable session between Danish and Korean Ministry, all Danish companies are welcome to listen in. At the VIP dinner you can invite two-three of your key contacts to the ambassador’s residence. 

At a business seminar and networking luncheon, you can meet and greet with local business key-decision makers and potential partners with a highlight of Danish high food quality and safety. As an official participant, you will be able to invite your key contacts excluding yourself. The organizers to the event will assist you in all aspects of introducing your companies and creating the best network with relevant high quality buyers in South Korea.  

WHO SHOULD JOIN? 
The business delegation is relevant for all companies operating in the following sectors: 
INGREDIENTS – HEALTH SUPPLEMENTS - BAKERY - BEEF – PORK – POULTRY – EGG – DAIRIES – BEER – WINE - BEVERAGES - CONFECTIONARY - FROZEN FOOD - FRESH FOOD - ORGANIC - PASTRY – SEAFOOD –GRAINS – SMART FARMING – PIG FARMING – FOOD-BIO SOLUTIONS - FOOD FACILITY – ANIMAL FEED 

PRICE
The price for participation in the business program in South Korea is 9,900 DKK per company, excluding VAT, flight and accommodation, and after deduction of expected 50% subsidy from the Trade Council in Copenhagen. The price covers 2 representatives from your company; the extra price for extra representative(s) is 1,400 DKK per representative. The price is based on a minimum of 5 companies.

HOW TO REGISTER
Please follow this link to register for South Korea no later than Friday 17 February.

CONTACTS

DANISH EMBASSY IN KOREA
JIMMY SELL, Commercial Counsellor, jimsel@um.dk
JEONGHYEON PARK, Commercial Officer, jeopar@um.dk

Danish Agriculture & Food Council
MICHAEL STAHLSCHMIDT, Market Manager, mis@lf.dk

Confederation of Danish Industry
SØREN FALCK, Leading International Advisor, srfk@di.dk