Photo: Colourbox, #103366 (Foto: Artur Kutskyi)

Join the Danish Pavilion at one of Asia’s biggest food events SIAL China 2023, 18-20 May 2023

Deadline for registration is 21 March 2023

Finally, you can meet your customers in person at this leading food event in Shanghai. Get a 9 sqm. turnkey stand for DKK 19,600

SIAL China is still growing, now the 3rd biggest food show in the world and one of the biggest in the Asian Market with more than 20 years of experience. The exhibition is dedicated to the food & beverage retail, hospitality, and wine industries. 

All signals from China tell us that they are opening for easy entry into China without quarantine already now, and we expect a fully open China by May 2023, making SIAL CHINA 2023 a unique opportunity for you to meet your clients in person, where they can see, touch, smell and taste your products.

The exhibition sets the benchmark for overseas companies into Asia and China as well as providing valuable market insights, trends and innovations of the regional food and beverage industry. SIAL China can boast the presence of all the major domestic players of the Food & Beverage market in China.

You can see more about SIAL China 2023 at the organizers’ website here.

By participating in the official Danish national pavilion with your own turn-key stand, you benefit not only from better visibility, but certainly also from Denmark’s positive image as leading in high standards of food safety and quality. 

All practical details will be organized from Denmark by DAFC, so you can arrive last minute.

The Chinese market for imported food products continues its growth. Factors like high and consistent quality, food safety and traceability are still in absolute focus with the Chinese middle-class consumer, especially in the young segment.

These factors are in high demand in the retail sector, and to a high extent now also in the HoReCa segment.

Denmark is known to be able to deliver the right products that meet these increasingly higher demands.

In the hotel and restaurant sector we see increasing demands for individualized menus, especially with a focus on healthy alternatives. Products in both retail and food service are branded as especially useful for selected segments, such as seniors.

These tendencies create good opportunities for Danish companies, who manage to position themselves as individualized, healthy and sustainable alternatives to the global brands.


  • 117,000 visitors
  • 4,300 exhibitors from 70 countries
  • 60 international pavilions
  • 91% exhibitor satisfaction rate
  • 96% visitor satisfaction rate

Booth at the joint Danish Pavilion

  • Central location, visibility, synergy
  • Open and inviting design
  • Turnkey stand including wall graphics
  • DAFC will handle all practical aspects of planning, design, and construction of your stand
  • Complete with meeting table and chairs etc.
  • Everything pre-arranged, arrive last-minute
  • Small joint stock room
  • Coordination of services provided by the exhibition organizers
  • On location distribution of your customs cleared goods (transportation and customs clearance is not included).


  •   9 sqm., DKK 19,600 (excl. VAT)
  • 12 sqm., DKK 26,500 (excl. VAT)
  • 15 sqm., DKK 51,500 (excl. VAT)
  • 18 sqm., DKK 76,750 (excl. VAT)

(The prices are net prices, meaning after 75% co-financing from the Trade Council and 8 participating companies/72 sqm).

If the exhibition will be postponed by the organizers due to COVID19 or other health and safety considerations, your participation will be postponed to the same extent; this way we will not be able to refund your participation fee unless we obtain a full refund from the organizers.

We reserve the right to offer you participation at a different price should any of the above criteria’s change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at your own expense including visa, flights, dine & drink and hotel.

NOTE: On the registration form you can if relevant add the contact information of the local participating person/company. Invoice will always be issued in DKK to the Danish company address.

Companies in the food industry aiming at Chinese retailers, food service, importers or manufacturers within:

  • Meat
  • Dairy
  • Seafood
  • Food Ingredients
  • Bakery & Pastry
  • Drinks
  • Wine & Spirits
  • Snacks & Confectionary
  • Organics
  • Wine & Spirits

A coordination meeting will be held in February for the registered participants about the design/ contents of the stand and the other program elements.

Please follow this link to register no later than 21 March 2023.

If you have any questions, please contact the organizer:

Danish Agriculture & Food Council 
Michael Stahlschmidt, +45 2124 1711




See more about our events here.

Michael Stahlschmidt