Danish Delegation to South Africa

The Embassy of Denmark in Pretoria and DAFC invite you to participate in an export promotion to South Africa focusing on food processing and manufacturing.

South Africa - your business at a frontier market

The delegation is set up to maximize your business possibilities in South Africa.

  • South Africa is the second biggest economy on the African continent and is often referred to as the gateway to during business in Africa. 
  • The country can pride itself of a well-functioning and developed infrastructure and is a major economic player in the region. 
  • The country relies heavily on the agricultural sector, and with a growing population, the country faces challenges in production - Problems ideally suited for Danish solutions. 

Who should join?

Companies specializing in food processing and manufacturing:

  • Food Processing Innovators: Companies at the forefront of technological advancements in food processing, bringing innovative solutions to the table.
  • Specialized Manufacturers: Businesses specializing in niche food manufacturing, including organic, health-focused, and specialty products.
  • Sustainable Practices Pioneers: Companies committed to sustainable practices in food processing and manufacturing, contributing to environmental and social responsibility.
  • Export-Oriented Enterprises: Businesses with a focus on expanding their international presence, seeking strategic partnerships and distribution channels in South Africa.
  • Supply Chain Optimizers: Companies aiming to enhance their supply chain efficiency, exploring local sourcing, and distribution networks within the South African market.

Your benefits

  • Tailored B2B Meetings: Engage in tailored one-on-one meetings with South African businesses, including food manufacturers, distributors, suppliers, and industry experts. These meetings are designed to explore potential collaborations, partnerships, and ventures that can lead to mutual growth.
  • Supply Chain Enhancements: Discover potential local suppliers and distributors, as well as sourcing opportunities within the South African market. Strengthen your supply chain and enhance efficiency in your operations.
  • Exploring Distribution Channels: Gain insights into distribution networks and channels within South Africa, allowing you to tap into new markets and reach a wider audience for your products.
  • Market Entry Strategies: Receive guidance from market entry specialists and experts in international trade, who can help you navigate the South African market's intricacies and regulatory requirements.
  • Innovative Collaborations: South African food manufacturers are open to innovative partnerships. Explore possibilities for co-manufacturing, joint ventures, or technology sharing that can boost your competitiveness and market presence.

Programme 15-18 April 2024 - all days in Pretoria area

Day 1: Monday 15 April

  • Arrival Johannesburg, check in at hotel
  • Early dinner and networking

Day 2: Tuesday 16 April – Overview of the sector

  • Welcome by the Danish Ambassador to South Africa
  • Morning:  introduction to the South African food processing sector (vegetables, meat etc.) by industry organizations as relevant
  • Overview of current trends, challenges and opportunities in the South African market as a whole
  • Lunch
  • Panel discussions/Workshops on specific challenges and solutions within food processing

Day 3: Wednesday 17 April – Site visits

  • 1 or 2 Morning site visit(s) to a local food processing plant, viewing opportunities in a specific area
  • Lunch
  • Afternoon site visit to a meat processing facility

Day 4: Thursday 18 April - B2B meetings

  • B2B matchmaking sessions between Danish and South African companies
  • Facilitation of one-on-one meetings based on mutual interests and possible synergies
  • Lunch
  • Closing comments – program ends


The total price for participation in the business delegation to South Africa is 14,900 DKK excl. flight, hotel and VAT per company for 1 representative and 3 guests at each of the 2 receptions.
Extra representative 2,000 DKK per person.

NOTE: Only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address. However, the Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. 

We reserve the right to offer you participation at a different price should any of the above criteria’s change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own expense including visa, flights, dine & drink and hotel.

NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 50 % subsidy (already granted) from the Trade Council of Denmark. 
If your company is not eligible for subsidy due to de-minimis issues (having received more than 1,5 mio. DKK in de-minimis subsidy within the past 3 years, including the present) you are binding yourself to pay the full price, meaning without the subsidy. The same conditions apply if you do not wish to receive subsidy.

Hotel and travel information

Flights and hotel are not included in the price. Upon registration, you will receive a travel suggestion.

Registration ends Friday 8 March 2024. Registration is made in accordance with DAFC's terms of participation. 

The organizers

Danish Agriculture & Food Council, Jeppe Søndergaard Pedersen, Chief Advisor, e-mail:, tel: +45 23317450

Danish Embassy Pretoria, Jacobus Dreyer Senekal, Trade Officer, Sector Specialist, Agriculture, e-mail:, tel; +27 82 550 8547

Please be aware photography and video recording will take place during the event. The organizers may use these on various media channels. Please let us know if you do not want to be included.