SIAL China 2025

Meet the Chinese professional buyers at the Danish national pavilion!

Benefit from a central location, high quality design, the Danish brand, and attractive prices, starting from only 25.000 DKK for a 6 sqm. turnkey stand.

SIAL Shanghai reached new heights with its record-breaking scale in 2024.

From May 28th to 30th, 2024, SIAL Shanghai was held at Shanghai International Expo Center across an exhibition area of 180,000 m2. Over 180,000 food and beverage professionals from 107 countries and regions attended the event, which featured 5,000 exhibitors.

For 24 years, SIAL Shanghai has successfully attracted and hosted more than 40,000 exhibitors and over 1 million professional visitors in the Chinese market. Annually, this trade show provides an excellent opportunity to exhibit cutting-edge products and exchange ideas, and viewpoints within the industry.

The Danish national pavilion will be promoted in cooperation with FOOD NATION.

You can see more about SIAL China 2025 at the organizers’ website here SIAL CHINA 2025

By participating in the official Danish national pavilion with your own turn-key stand, you benefit not only from better visibility, but certainly also from Denmark’s positive image as leading in high standards of food safety and quality. 

All practical details will be organized from Denmark by DAFC, so you can arrive last minute and leave immediately when the show is over.

The Chinese Market

The Chinese market for imported food has been expanding rapidly over recent years. As of 2023, the market size for imported food in China was substantial, with significant growth expected to continue. In 2023, the value of imported food and agricultural products was estimated to exceed $80 billion USD.

Several factors contribute to this growth:

1. Rising Incomes and Urbanization: As more Chinese consumers achieve higher incomes and urbanize, their demand for diverse and high-quality food products increases.
2. Changing Consumer Preferences: There is a growing interest in international cuisines and premium food products, driven by evolving tastes and a desire for healthier options.
3. Food Safety Concerns: Increasing concerns about food safety and quality have made imported products, which are often perceived as more reliable, more appealing to consumers.

This growth trend is expected to continue, with projections indicating that the market could expand even further in the coming years. However, the exact figures can vary based on economic conditions, trade policies, and other factors.

The Package / Benefits

Participating with a booth at the Danish national pavilion gives you the following benefits:

• Central location, visibility, synergy
• Open and inviting design
• Turnkey stand including full wall graphics (6 sqm. stands/ limited wall space due to open area)
• DAFC will handle all practical aspects of planning, design, and construction of your stand
• Complete with meeting table and chairs etc.
• Everything pre-arranged, arrive last-minute
• Small joint stock room
• Coordination of services provided by the exhibition organizers.
• On location distribution of your customs cleared goods (transportation and customs clearance is not included).

Who should join?

Companies in the food industry aiming at Chinese retailers, food service, importers, or manufacturers within:

• Meat
• Dairy
• Seafood
• Food Ingredients
• Bakery & Pastry
• Beverages, beer (with and without alcohol), soft drinks, pre-mixed drinks
• Snacks & Confectionary
• Organics
• Wine & Spirits

The stand will be situated in the halls with other European national pavilions with mixed product categories.

The Prices/ Subsidy from the Trade Council

• 6 sqm., DKK 25,000 (excl. VAT) – NB!  Shared open stand.
• 9 sqm., DKK 50,000 (excl. VAT)
• 12 sqm., DKK 66.800 (excl. VAT)
• 15 sqm., DKK 83,700 (excl. VAT)
• 18 sqm., DKK 100,000 (excl. VAT)

NOTE:  The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price should any of the above criteria’s change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own expense including visa, flights, dine & drink and hotel.

NOTE: The price is based on 8 participating companies/72 sqm, who are all eligible for subsidy, and 50 percent subsidy (applied for but not yet decided) from the Trade Council of Denmark. The Trade Council covers 50% of a maximum of 100,000 DKK in expenses, which means that there is a maximum subsidy of 50,000 DKK per company.
If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euros in de-minimis subsidy within the past 3 years, including the present) you are binding yourself to pay the full price, meaning without the subsidy. The same conditions apply if you do not wish to receive subsidy.

How to register

Please ergister at the top of the site no later than 20 December 2024.

Contact

If you have any questions, please contact the organizer:

Danish Agriculture & Food Council
Michael Stahlschmidt
mis@lf.dk, +45 2124 1711

Please be aware photography and video recording will take place during the event. The organizers may use these on various media channels. Please let us know if you do not want to be included.