Import af ingredienser er vigtigt led i Irans lokalproduktion
I den iranske regerings nye økonomiske mål er der stort fokus på lokalproduktion. Import af ingredienser spiller en vigtig, understøttende rolle i denne produktion.
For at få indsigt i det iranske ingrediensmarked har vi interviewet Commercial Advisor Lilian Aghajanian fra The Royal Danish Embassy Tehran.
Dansk er et kvalitetsstempel
Landbrug & Fødevarer: What tendencies do you experience in relation to ingredients at the Iranian market?
Lilian Aghajanian: Iran is a market of more than 80 million, where a large part of the population is young and educated. Moreover, there is a market of 400 million people in the neighbouring countries in the region, adding up to a total market where there is a substantial demand for ingredients.
In general, some Danish ingredient producers are exporting to Iran. The main players in the dairy industry are from Denmark and they have a very good reputation among the local dairy producers. However, as in all sectors, there is fierce competition, mainly from Germany and Switzerland.
In Iran, spices are usually imported from India, oil from Malaysia and vanilla from China. The market trend is moving towards using more of these ingredients. Production of dairy products and food in general products is moving towards luxurious products and functional food, meaning that food safety and food related to a healthy lifestyle is increasingly very important for the consumer. Thus, we see many products in the market that are probiotic, low fat, enriched with vitamins and fibres etc.
Et marked på knap 500 millioner forbrugere
Landbrug & Fødevarer: What barriers could Danish ingredient companies exporting to Iran encounter?
Lilian Aghajanian: Iran produces some raw material and ingredients, but it also imports a lot. The most imported ingredients are: food colours (both natural and industrial), essences, cocoa powders, vegetable oil, starters, spices, starch, concentrates, fruit pure – which are all used in different food industries, such as dairy, meat, snacks, chocolate, confectionary etc.
When importing ingredients, Iranian producers must pay custom duty set by the government, which depends on the type of product. Usually, for products where Iran has a local production, the custom duty is high, in order to support local producers. The products that Iran does not produce typically have a lower duty.
Any food product entering the Iranian market must be registered with the Iranian Ministry of Health. This is often a time consuming process and includes some costs. Also, permissions are acquired from relevant authorities.
Some products are also required to be registered with the Ministry of Commerce and further comply with the standards set by the Iranian Standard Organization. The process is supposed to take around 6 months, because of all the documentations that has to be forwarded, including a site visit to the factory by experts from the Ministry of health etc. However, when the process is finally completed you gain access to a great market of 80 million in Iran and 400 million in the neighbouring area.
To ease the process of entering the Iranian market, it is recommended to have a local representative that knows and can maneuverer in the system. These will help with contacts, documentation and language barriers, speeding up the process as much as possible etc.
Ingrediensimport vigtig komponent i lokal produktion
Landbrug & Fødevarer: What challenges do you see as the biggest?
Lilian Aghajanian: The Iranian market is currently facing political challenges. In January 2016, the so-called nuclear agreement between six world powers and Iran (JCPOA) was implemented. The agreement gave rise to hope on a substantial improvement of the possibilities of foreign trade with Iran. However, the US policy towards Iran under president Trump has made both banks and private companies hesitant to engage in Iran. Particularly money transactions are not easy with Iran. This poses a number of obstacles for foreign companies wanting to engage in the Iranian market.
Also, each year at the Iranian New Year, 21st of March, the country’s leader sets new targets in the economic area. This year, according to the most recent targets, Iran is supposed to strengthen its local production. This means, that import will be lowered in general. Though, to manage some of the local production import is needed. Thus, the ingredient market is not expected to suffer as much as other areas. However, producers will still have to convince the authorities that they need the import in order to have a better-quality product.
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