Agriculture and food delegation, Pakistan, Lahore & Karachi

In August 2022, Denmark and Pakistan signed a “Green Framework Agreement”. Danish companies have a strong position within resource-efficient production which can be projected on to the Pakistani market. This delegation to Lahore and Karachi is organized to maximize and explore your business opportunities in the market. With a population of 230 million, Pakistan is the fifth most populous country in the world. The economy of Pakistan is currently the 23rd largest in the world in terms of purchasing power parity – PPP (1.5 trillion USD). Pakistan is one of the largest and potentially the most dynamic FMCG markets in South Asia. By virtue of growing population, young adult demographics, rising middle class, fast pace of urbanization and shift in consumer behavior drives demand for modern food products. Agriculture generates about 22.7% of the total GDP and employs 37.4 percent of the total workforce. Therefore, sustainable growth of the agriculture sector stands vital for food security, economic and rural development in Pakistan. Pakistan is the world’s 5th largest producer of milk and 11th largest producer of poultry. The food and beverage processing industry is the 2nd largest industry of Pakistan. However, 35 to 45 percent of food is lost or wasted from farm to fork. This is primarily due to problems ranging from spillage to lack of proper post-harvest storage, processing, or transportation facilities.

Who should join?

Danish companies engaged in:

• Breeding and genetics.
• Stable and housing equipment and ventilation.
• Feed stuff and feed mills, enzymes, and ingredients.
• Farm equipment and machinery for agricultural production.
• Cold storage and quality control solutions.
• Food processing solutions including testing equipment.

Your benefits

• Explore potential business opportunities in tailored B2B sessions with your targeted customers and potential future partners in Pakistan.
• Get insights about market trends and demand for resource-efficient solutions within agriculture and food production in the interesting Pakistani market.
• Attend high-level meetings with relevant authorities and organizations in Pakistan.
• Increase your company’s creditability towards Pakistani customers and partners by being a part of the delegation led by the Royal Danish Embassy in Islamabad.
• A networking reception and dinner with participation of Pakistani customers and stakeholders.

Programme 18-22 November 2024

Monday, 18 November 2024 in Lahore (Day 1)

• Arrival in Pakistan and briefing by the DAFC.

Tuesday, 19 November 2024 in Lahore (Day 2)

• Programme introduction by the Royal Danish Embassy in Islamabad.
• Tailored B2B sessions between the delegation and Pakistani companies.
  • Welcome speech by H.E. Jakob Linulf, Danish Ambassador to Pakistan.
  • Remarks/Speech by a relevant Provincial Minister/Govt. Official.
  • Presentations by the delegates from the Danish companies.
  • Presentations by and introductions to the Pakistani companies.
• B2B interaction between the companies.
• Networking reception incl. participation of Pakistani customers, stakeholders, and potential partners.
  • Welcome remarks by H.E. Jakob Linulf, Danish Ambassador to Pakistan.

Wednesday, 20 November 2024 in Lahore/Karachi (Day 3)

• Company visit (a dairy company/corporate cattle farm).
• Company visit (a poultry company).
• High-level meeting with Punjab Food Authority (enforcing the food hygiene and quality standards).
• Transport from Lahore to Karachi.

Thursday, 21 November 2024 in Karachi (Day 4)

• Tailored B2B sessions between the delegation and Pakistani companies.
  • Welcome speech by H.E. Jakob Linulf, Danish Ambassador to Pakistan.
  • Remarks/Speech by a relevant Provincial Minister/Govt. Official.
  • Presentations by the delegates from the Danish companies.
  • Presentations by and introductions to the Pakistani companies.
• Networking between the companies.
• Interactions with Pakistan Standards & Quality Control Authority (PSQCA).
• High-level meeting with Sindh Food Authority (enforcing the food hygiene and quality standards).
• Networking dinner for the Danish delegates and selected Pakistani company representatives.

Friday, 22 November 2024 in Karachi (Day 5)

• Site visit (a savoury snacks/baking or confectionary company).
• Site visit (condiments producer).
• Recap and end of programme by the Royal Danish Embassy in Islamabad and the DAFC.
• Departure from Pakistan.

Price

The total price for participation in the export delegation to Pakistan is 17,100 DKK excl. flight, hotel, and VAT per company for one representative after deduction of 50% subsidy from The Trade Council. The price for an extra representative is 3,000 DKK per person.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoice will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price should any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own expense including visa, flights, dine & drink, and hotel.

NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 50 percent subsidy (already granted) from the Trade Council of Denmark. If your company is not eligible for subsidy due to de-minimis issues (having received more than 1.5 million DKK in de-minimis subsidy within the past 3 years, including the present) you are binding yourself to pay the full price, meaning without the subsidy. The same conditions apply if you do not wish to receive subsidy.

Package includes

• Identification and tailored B2B matchmaking with Pakistani customers and partners, authorities, and relevant associations.
• Transportation in Pakistan throughout the entire programme (excluding flights).
• Networking reception with identified customers and stakeholders.
• Networking dinner with identified customers and stakeholders.
• Assistance in booking hotels to get corporate price.
• General assistance from the Royal Danish Embassy and the Danish Agriculture & Food Council.

Registration

Please register no later than Friday 16 August 2024. If you have any questions, please contact Mathias Sandholt Knauf, mskn@lf.dk - +45 2336 9061.

Contact for further information

Danish Agriculture & Food Council
Mathias Sandholt Knauf, Advisor
E-mail: mskn@lf.dk
Phone: +45 2336 9061

Royal Danish Embassy, Islamabad
Aslam Perwaiz
Head of The Trade Council
E-mail: aslper@um.dk
Direct Phone: +92 51 2099814
Cell Phone: +92 300 927 6562

Please be aware photography and video recording will take place during the event. The organizers may use these on various media channels. Please let us know if you do not want to be included.