Starttidspunkt

04.11.2024

Sluttidspunkt

07.11.2024

Organic export promotion to Japan - B2B event

The Danish Agriculture & Food Council invites you to join the organic B2B export promotion to Tokyo, Japan.

The B2B export promotion consists of activities targeted buyers and decision makers from retail, foodservice and e-commerce.

About the promotion

B2B

In collaboration with The Royal Danish Embassy in Tokyo, The Danish Agriculture & Food Council invites Danish organic food companies to a focused three day B2B event. Through targeted 1:1 meetings you’ll meet with buyers from selected retail chains like AEON and Natural Lawson.

This year the export promotion will also include a dedicated foodservice focus as the post pandemic foodservice market show significant positive development partially due to an increased tourism in the country post Covid. The foodservice contacts have been nurtured during many years by the Danish Agriculture & Food Council local office in Tokyo and include among others: Saizeriya, Denny's and Royal Host.

The promotion will ensure a Danish setup tailored towards the Japanese market and contacts to retail, foodservice and e-commerce players. Get in touch with relevant stakeholders and have a dialogue on how your company should adapt your product(s) to the Japanese market.

By joining this delegation you will receive*:

1:1 targeted meetings with different buyers from retail, foodservice & e-commerce.
Seminar and networking event with decision makers from retail, wholesalers, distributors and industry stakeholders
Preparation seminar on the Japanese market for organic food & organic regulation in Japan + how to operate.
Exclusive networking events at the Residence of the Danish Ambassador with your products on the buffet
Networking with other Danish companies already present in the Japanese market.
Joint freight of samples

*Preliminary content

Time and place

November 4^th – November 7th, Tokyo Japan

B2C

The festival Denmark Open Days will take place in the Danish Embassy’s courtyard in the weekend 2-3rd of November. Here there will be open access for Japanese consumers, but also organic stakeholders are invited. The Danish Agriculture & Food Council along with the Danish Embassy in Japan executed the event in November 2022 and 2023 with great success. Approximately 8.000 Japanese guests visited the courtyard during the first two days, more than 50 B2B contacts participated in B2B events, and dedicated buyer meetings and presentations from Costco and Bio C’ Bon are just some of the highlights from the past years.

Registration for Denmark Open Days 2024 should happen directly to the Danish Embassy in Tokyo. Please contact Miho Matsumoto at: mihmat@um.dk

Price

The price for participating in the delegation is 13.950 DKK excl. VAT per company for one representative. Please note participation is subject to EU legislation on de minimis with fundings from Fonden for Økologisk Landbrug and NextGenerationEU.