Business Delegation Malaysia

The Danish Agriculture & Food Council, in cooperation with the Royal Danish Embassy in Kuala Lumpur, is pleased to invite Danish companies to a tailor-made business delegation visit to Malaysia. The visit will focus on advanced food processing equipment and technologies, with the possibility to include a foodservice/retail track based on participant interest.

Why Malaysia?

• Strategic Location: Located in the heart of Southeast Asia, Malaysia serves as a gateway to a market of over 670 million consumers. Its multicultural society poses an ideal test-best for regional trends, tastes and preferences
• Growing Middle Class: Malaysia is set to become a high-income country by 2028. Rising incomes, combined with an urbanisation rate of 78%, continue to boost demand for processed food, convenience, and premium quality products.
• Food Processing Hub: Malaysia is promoting a dynamic and growing food manufacturing sector. The food processing industry accounted for 11% of Malaysia’s manufacturing output in 2023.
• Focus on Agricultural Sustainability: Malaysia’s ambition to become carbon neutral by 2050 actively promoted sustainable agricultural and food-processing practices, including energy-efficient farm management and food processing technologies
• Import Dependency: Despite being one of the most developed countries in Southeast Asia, Malaysia relies heavily on imports ($24.4 bn annually) of processed food, ingredients and agricultural-related products

Agriculture, Food Processing and Retail opportunities

• Malaysia has identified the food processing industry as a critical sector for future economic and sustainable growth. Malaysia’s food manufacturing base spans key sectors such as dairy, bakery, ready-to-eat meals, and beverages. 
• A booming tourism industry and Malaysia’s position as a culinary destination create demand for high-quality hospitality and foodservice solutions.
• The agricultural and food-processing industry is moving towards sustainability and efficiency, focusing on upgrading energy-efficient equipment, water-saving technologies, and innovative packaging solutions.
• Growing hub for food & ingredients and waste-stream solutions providers
• Advanced farm management technologies to boost Malaysia’s high demand for agricultural efficiency and output

Who should Join?

In short, Malaysia is looking for:

• Advanced Industrial food processing equipment
• Healthy and functional food and ingredients
• Ingredients for the confectionery and dairy industry
• Ingredients / bio solutions for the feed industry
• Sustainable packaging solutions
• Bio-solutions to extend shelf time
• Environmentally sustainable and eco-friendly food products with increasing focus on product quality
• Farm management solutions providers
• Cold storage and processing technology providers
• Animal feed manufacturers

Programme 6-9 May 2025

Day 1: Tuesday 6 May

• Arrival in Kuala Lumpur and hotel check-in.
• Business Matchmaking and Networking dinner

Day 2: Wednesday 7 May

• Welcome and session on the primary drivers for the development in the food and agri sector and how to successfully find partners and do business in Malaysia.
• Selected government and company site visits with presentations and matchmaking. Divided into different themes based on interest from Danish companies. 

Day 3: Thursday 8 May
Track-specific site visits and presentations:

• Agriculture/Processing: Visits to food manufacturing and agricultural processing facilities
• Foodservice/Retail: Visits to leading retailers and foodservice operators

Day 4: Friday 9 May

• Follow-up meetings and individual company visits. Departure from Kuala Lumpur

Price

The total participation cost is 17,500 DKK per company for one representative (excluding flight, accommodation, and VAT). An additional representative is 2,500 DKK per person.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price, if any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at your own expense including visa, flights, dining & drink and hotel.

NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 50 percent subsidy (already granted) from the Trade Council of Denmark.
If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euro in de-minimis subsidy within the past 3 years, including the present), you are obliged to pay the full price without the subsidy. The same conditions apply, if you do not wish to receive subsidy.

Basic package includes

• Seminar organisation
• Site visit arrangement
• Identification and meeting arrangement with relevant Malaysian associations and potential Malaysian partners/customers
• Assistance in booking hotels
• General assistance from the Danish Embassy and DAFC

Registration

Please register at the top of thia site no later than Friday 14 March 2025.

Registration is made in accordance with DAFC’s terms of participation.

The organisers

Danish Agriculture & Food Council, Jeppe Søndergaard Pedersen, Chief Advisor, e-mail: jspe@lf.dk, tel. +45 2331 7450

Royal Danish Embassy, Kuala Lumpur, Kristian Nørfelt Lund, Counsellor Food & Agriculture, e-mail: krislu@um.dk, direct phone: +60 12 8010 684 / +45 33920626