Organic export promotion to California - B2B event

The Danish Agriculture & Food Council invites you to join the organic B2B export promotion to California, USA.

The promotion consists of activities targeted buyers and decision makers from both retail, distribution companies and e-commerce actors. The promotion is executed as export preparation activities for Danish organic companies and will contribute to participants gaining increased market insight and business contacts as well as understanding of opportunities for exporting organic food products to California. Through a matchmaking framework the participants will meet with buyers from retail (such as Whole Foods, Trader Joe or SafeWay), distribution (Earl's Organic, Abbott Blackstone or Buffalo Market) and online shopping businesses (such as Erewhon, Whole Foods or Instacart) which will all provide various entry points to the market.

About the promotion

The US market is the largest organic market in the world. California accounts for 36% of total organic sales in the U.S and experienced an 18% growth in organic sales from 2018 to 2022, with sales increasing from $9.4 billion to $11.1 billion. The state also has the only USDA-approved State Organic Program (SOP), which ensures compliance with state and federal laws such as the Organic Food Production Act and the California Organic Food and Farming Act.

A consumer analysis made by Landbrug & Fødevarer (2022) illustrates that 62 % of U.S consumers aged 35-44 finds organic food produce very important. This might be even higher if you look isolated at California.

In collaboration with The Danish Embassy in Washington D.C, The Danish Agriculture & Food Council invites organic Danish food companies to a focused four-day B2B event. Through targeted 1:1 meetings you’ll meet with relevant buyers and decision makers from the above mentioned sectors.

Info meeting: 30th of November  15.00 PM. (TBC)

During this webinar, Minister-Counsellor Jesper Vibe-Hansen will present insights on the California organic food market, business opportunities and legislative/certification standards. To join the info meeting, please contact Cornelius Simonsen: cosi@lf.dk

By joining this delegation, you will receive*:

• 1:1 targeted meetings with different organic buyers from retail chains, selected distributors & e-commerce actors.
• Seminar with decision makers from the three sectors and relevant industry stakeholders.
• Preparation seminar/info meeting on the American market for organic food & organic regulation in USA/California + how to operate.
• Exclusive networking event at the Consulate General of Denmark in San Francisco with your products on the buffet
• Networking with other Danish companies already present in the American market.

*Preliminary content

Time and place

March 2nd – 5th, San Francisco/Los Angeles, USA 

Price

The price for participating in the delegation is 12.500 DKK excl. VAT per company for one representative based on 8 registered companies. Please note participation is subject to EU legislation on de minimis with fundings from Fonden for Økologisk Landbrug and NextGenerationEU.

Please register at the top of this site no later than December 1st 2025.

Contact

For further information or questions, please contact:
Cornelius Simonsen
Senior Consultant, Danish Agriculture & Food Council
cosi@lf.dk 
+45 2647 6982