Agribusiness Delegation to Agadir in Morocco

The Danish Agriculture & Food Council in cooperation with the Danish embassy in Morocco are pleased to invite your company to participate in this business delegation to Agadir, Morocco. The delegation is set up to maximize your business possibilities in the country.

The Moroccan Market

With a population close to 37 million, stable economic growth rates during the last decade except for 2020, and the ambitious set of strategies adopted by the government, Morocco represents an attractive country to foreign investors. The country is considered as one of the most affluent countries in the MENA region, both in terms of macroeconomic drivers and political developments.

Opportunities in Morocco

A gateway to Africa

From Morocco, it is easy to reach out for the European, Mediterranean and African markets due to the solid infrastructure and its geo-strategic location in particular. According to the Economist Intelligence Unit (EIU) index, Morocco is in the top five countries that have improved their business environment the most over the past two decades and ranks first in the MENA region.

The agricultural sector

Agriculture combined with the fishing and forestry sectors employs almost half of Morocco’s workforce. It has as such an outsized impact on the economy with its role as an employer and its role as a major export industry. Morocco has a rich array of agricultural resources and access to rich fishing areas that includes a variety of activities that are all possible target of investment.

In recent years, the government has continued expanding the agricultural sector. In 2020, the government launched its second strategic plan for agriculture, the “Generation Green” plan that sets out the development strategy through 2030. The strategy has a three-pillar focus: support of young entrepreneurs through the mobilisation of land and creation of jobs with a focus on high-value agriculture; human and social development; and the digital transformation of Moroccan agriculture.

Who Should Join?

This delegation is relevant for Danish companies active in:

• Food & agri-processing technology
• Cooling, refrigeration & energy efficiency
• Feed, grain & post-harvest solutions
• Breeding, genetics & animal production systems
• Companies already active in Morocco as well as those exploring market entry will benefit.

Why Agadir / Souss-Massa?

• Morocco’s leading agri-food powerhouse.
• The Agadir region is the heart of Morocco’s export-oriented agriculture and food processing.
• About 60% of Morocco’s fruit & vegetable exports originate from Souss-Massa.
• >1.2 million tonnes/year of fruit & vegetables (tomatoes, citrus, berries, peppers).
• Over 170 food-processing and packing units, with strong demand for modern equipment, cooling, automation and energy-efficient solutions.
• Morocco’s largest fishing port by volume: the Port of Agadir (pelagic fish, seafood processing, cold chain)

The region is also a priority under Morocco’s Generation Green 2030 strategy, with large public-private investments in:

• Cold storage, refrigeration & logistics.
• Greenhouse farming & irrigation efficiency.
• Dairy and protein value chains.
• Breeding, genetics and animal productivity.
• Sustainable food processing and export standards (EU-focused)

Strategic Focus of the Delegation

This delegation is hands-on and commercial, targeting Danish companies delivering solutions to:

• Food processing & packing equipment
• Cooling, refrigeration & climate solutions
• Grain, feed & post-harvest technology
• Dairy processing
• Breeding, genetics & animal productivity
• Energy-efficient and sustainable agri-food solutions

Anchor Visit: COPAG – A Moroccan Champion

A highlight of the programme is an in-depth visit to COPAG, one of Morocco’s largest and most integrated agri-food groups:

• >20,000 farmers in its cooperative base
• Leading national dairy brands (Jaouda)
• Advanced milk collection, processing, cold chain and packaging facilities
• Ongoing investments in modern equipment, energy efficiency, animal productivity and sustainability
• This visit offers direct exposure to procurement needs and decision-makers.

Institutional & B2B Platform

The delegation includes structured B2B meetings with:

• CRI Souss‑Massa
• Chamber of Commerce, Industry & Services – Agadir
• Selected local processors, exporters and integrators

Draft Programme 

Delegation between 1-3 of June, with arrival Sunday 31 May and departure Thursday 4 June

Sunday 31 May– Arrival & Briefing (Agadir)

• Arrival in Agadir
• Hotel check-in
• Welcome briefing with the Trade Council & L&F

Monday 1 June – COPAG & Industrial Visit

• Full day visit to COPAG (dairy processing, cold chain, automation)
• Lunch with COPAG management
• Free evening

Tuesday 2 June – B2B & Fisheries

• Morning: B2B meetings at CRI & Chamber of Commerce
• Afternoon: Fisheries & port ecosystem visit
• Port of Agadir. Seafood processing & cold-chain operators

Wednesday 3 June – Pepper World Visit, Technology & Departure

Morning: Visit to Pepper World (export packing, post-harvest handling, cold storage)

• Grain/feed processing
• Cold storage & logistics
• Livestock or breeding-related facilities

Evening: Networking Dinner

Thursday 4 June – Departure 

• Travel back home

Price

The total price for participation in the business delegation to Morocco is DKK 8,900 excl. flight, hotel and VAT per company for 1 representative and 3 guests at the reception.
Extra representative DKK 2,300 per person.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price, if any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at your own expense including visa, flights, dining & drink and hotel.

NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 75 percent subsidy (already granted) from the Trade Council of Denmark.If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euro in de-minimis subsidy within the past 3 years, including the present), you are obliged to pay the full price without the subsidy. The same conditions apply, if you do not wish to receive subsidy.

Hotel and travel information 

Flights and hotel are not included in the price. Upon registration, you will receive a travel suggestion.

Registration

Please register at the top of this page no later than 15 April 2026.

Registration is made in accordance with DAFC’s terms of participation.

The organizers

Danish Agriculture & Food Council
Jeppe Søndergaard Pedersen, Chief Advisor
E-mail: jspe@lf.dk, tel: +45 2331 7450

Danish Embassy, Morocco

Houda Kaddioui, Head of Trade Council
E-mail: houkad@um.dk, tel: +212 661562 831

Aya Mzibri, Commercial Assistant
E-mail: ayamiz@um.dk, tel: +212 (0) 662328684

Martin Gibas – Commercial Intern
E-mail: margib@um.dk, tel: +212 (0) 666 180 573