Agribusiness Delegation to SIAM in Morocco

INVITATION

The Danish Agriculture & Food Council in cooperation with the Danish embassy in Morocco are pleased to invite your company to participate in this business delegation to Meknes, Morocco. The delegation is set up to maximize your business possibilities in the country.

The Moroccan Market
With a population close to 37 million, stable economic growth rates during the last decade except for 2020, and the ambitious set of strategies adopted by the government, Morocco represents an attractive country to foreign investors. The country is considered as one of the most affluent countries in the MENA region, both in terms of macroeconomic drivers and political developments.

Opportunities in Morocco
A gateway to Africa
From Morocco, it is easy to reach out for the European, Mediterranean and African markets due to the solid infrastructure and its geo-strategic location in particular. According to the Economist Intelligence Unit (EIU) index, Morocco is in the top five countries that have improved their business environment the most over the past two decades and ranks first in the MENA region. 

The agricultural sector
Agriculture combined with the fishing and forestry sectors employs almost half of Morocco’s workforce. It has as such an outsized impact on the economy with its role as an employer and its role as a major export industry. Morocco has a rich array of agricultural resources and access to rich fishing areas that includes a variety of activities that are all possible target of investment.
In recent years, the government has continued expanding the agricultural sector. In 2020, the government launched its second strategic plan for agriculture, the “Generation Green” plan that sets out the development strategy through 2030. The strategy has a three-pillar focus: support of young entrepreneurs through the mobilisation of land and creation of jobs with a focus on high-value agriculture; human and social development; and the digital transformation of Moroccan agriculture. 

SIAM
The International Agricultural Exhibition in Morocco (SIAM) is the best place to display products and services to a multitude of stakeholders, known as one of the world's best agricultural fairs. The fair is one of the largest media platforms for agriculture in Africa and therefore a promising opportunity for interested companies to raise awareness in addition to exploring the market opportunities themselves.

SIAM in Numbers
More than:
•    900,000 visitors
•    1,400 exhibitors
•    70 countries
•    24 official delegations
•    35 conferences in 6 days
•    50 signed conventions

Why join?
•    Get to know the Moroccan market for agriculture and agro-industry technology.
•    Meet the right stakeholders and create or expand your corporate network.
•    Interact with Moroccan importers aiming to create sales successes.

Who should join?
The delegation is open to participation from companies working with:
•    Food Producers
•    Food technology and food-solutions.
•    Agricultural materials.
•    Machinery.
•    Plant production materials.

Companies that are either looking into business opportunities or are already present or want to expand in Morocco will benefit from participating in the delegation.

What will you gain?
By joining the delegation, you will get the opportunity to:
•    Meet the right people including decision makers, relevant association and importers, factories and manufacturers of the agro-industry.
•    Find or maintain the right business partners.
•    Promote your company
•    Get knowledge of opportunities and challenges in the Moroccan market.

Network and best practices
•    By being part of the Danish delegation, you may find inspiration to develop your business strategy by sharing experiences with the other participating companies. 
•    Furthermore, you can learn about the best practices in the region gained by experienced Danish companies already in the region.

Programme 19-23 April 2026

Sunday 19 April (Rabat):
•    Fly to Rabat
•    Pick-up from airport in Rabat.
•    Hotel check-in Rabat.

Monday 20 April (Rabat-Fez):
•    08:30-09:00 Check-out from hotel 
•    09:00-10:00 Breakfast with Trade Council
•    10:00-10:30 Drive to AMDIE
•    10:30-11:30 Meeting with AMDIE
•    11:30-12:00 Drive to Diana Holding
•    12:00-13:00 Meeting with Diana Holding
•    13:00-13:30 Drive to lunch
•    13:30-14:30 Lunch break
•    14:30-15:00 Drive to factory
•    15:00-16:30 Visiting a factory
•    16:30-18:00 Drive to Fez + Check in at hotel
•    19:30-21 Dinner with the Ambassador

Tuesday 21 April (Fez-Meknes):
•    07:30-08:00 Breakfast
•    08:00-09:00 Drive to Meknes
•    09:00-16:00 SIAM conference and B2B
•    16:00-17:00 Drive back to Fez
•    17:00-00:00 Free night with the possibility to experience the Medina in Fez

Wednesday 22 April (Fez-Meknes-Rabat): 
•    07:30-08:00 Check out from hotel
•    08:00-08:30 Breakfast
•    08:30-09:30 Drive back to SIAM in Meknes 
•    09:30-12:30 SIAM conference 
•    12:30-13:30 Lunch in SIAM
•    13:30-14:30 Drive to the site visit
•    14:30-15:30 Site visit
•    15:30-17:30 Drive to Rabat
•    17:30-18:00 Check in at the hotel
•    19:30-21:30 Dinner at the Ambassador’s residence 
•    21:30-00:00 Free night, possibility to explore the beauty of Rabat

Thursday 23 April (Rabat-Copenhagen): 
•    Check out from hotel
•    Drive to the airport

Price
The total price for participation in the business delegation to Morocco is DKK 8,900 excl. flight, hotel and VAT per company for 1 representative and 3 guests at the reception.
Extra representative DKK 2,300 per person.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price, if any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at your own expense including visa, flights, dining & drink and hotel.

NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 50 percent subsidy (already granted) from the Trade Council of Denmark. 
If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euro in de-minimis subsidy within the past 3 years, including the present), you are obliged to pay the full price without the subsidy. The same conditions apply, if you do not wish to receive subsidy.

Hotel and travel information 
Flights and hotel are not included in the price. Upon registration, you will receive a travel suggestion.

Registration
Further information about registration will follow. 

Registration is made in accordance with DAFC’s terms of participation.

The organizers

Danish Agriculture & Food Council
Jeppe Søndergaard Pedersen, Chief Advisor
E-mail: jspe@lf.dk, tel: +45 2331 7450