Starttidspunkt
14.09.2026
Sluttidspunkt
17.09.2026
The Danish Agriculture & Food Council (DAFC) and the Danish Embassy in Beijing invite you to participate in an export delegation to China with a focus on sustainable pig farming. The delegation visit will take place in Chengdu (Sichuan Province). China is the world’s largest pig producer, and Sichuan is one of the most important provincial pig-producing and consuming regions. Sichuan is home to large integrated pig producers and processors; medium-scale farms that are rapidly modernizing and consolidating; feed and breeding companies; veterinary services and medicine; and downstream players in slaughter, cold chain etc. The sector is characterized by a strong policy push for modernization and biosecurity, growing demand for food safety and traceability, and accelerating adoption of precision farming and more environmental-friendly technologies. The large integrated producers (top ones at national and provincial level) control a big share of the market. They are often more ready to adopt advanced solutions along the pig farming value chain. In terms of production volume, Sichuan was the number 1 province in China in 2024. Danish companies are well positioned to offer both solutions and equipment to suit the needs of the Chinese pig farming industry, and the delegation will give the participating companies an opportunity to present their products and solutions directly to potential Chinese customers.
Who should join?
Danish companies engaged in the pig production value chain incl.:
- Breeding and genetics.
- Feed, feeding solutions and equipment.
- Stable and housing equipment.
- Agri-industrial equipment and solutions.
- Cold storage and quality control solutions.
- Meat processing solutions, including R&D and testing equipment.
- Farm waste, wastewater, and farm air treatment solutions.
- Farm management training and consultancy.
- Additional focus areas can be accommodated. Please reach out if you have any.
Your benefits
- First hand insights into the Chinese market trends and demand for sustainable solutions, technologies, equipment, and know-how along the value chain for pig production.
- Obtain an in-depth understanding of the challenges within the Chinese pig farming industry including regulatory requirements.
- Opportunity to explore business opportunities and meet with potential clients and partners through targeted B2B sessions with representatives from the Chinese pig production industry.
- Opportunity for each company to invite up to 3 guests for the seminar and networking reception.
- Visibility and increased creditability towards Chinese customers and partners.
Programme 14-17 September 2026
Monday, 14 September 2026 in Chengdu (Day 1)
- Arrival in Chengdu (China).
- Informal voluntary get-together by company representatives in the evening to share knowledge among the Danish companies.
Tuesday, 15 September 2026 in Chengdu (Day 2)
- Programme introduction by the Danish Embassy and the Danish Consulate General.
- Introduction meeting on the Sichuan pig farming industry with provincial officials and industry organisation representatives.
- Tailored B2B seminar session between the delegation and Chinese companies.
- Welcome remarks by the Danish Embassy and the DAFC.
- Presentations by the delegates from the Danish companies.
- Presentations by and introductions to the Chinese companies. - Separate B2B interactions between the companies.
- Networking reception incl. participation of Chinese customers, stakeholders, and potential partners.
- Available time to continue individual meetings with potential clients in the evening.
Wednesday, 16 September 2026 in Chengdu (Day 3)
- Company visit and meetings with a major player in the Sichuan pig industry.
- Pitch presentations by the delegates from the Danish companies. - Company visit and meetings with a major player in the Sichuan pig industry.
- Pitch presentations by the delegates from the Danish companies.
Thursday, 17 September 2026 in Chengdu (Day 4)
- Company or site visit to a major player in the Sichuan pig industry.
- Pitch presentations by the delegates from the Danish companies. - Recap and end of programme in the afternoon by the Danish Consulate and the Danish Agriculture & Food Council.
- Available time to continue individual meetings with potential clients in the evening.
Price
The total price for participation in the export delegation to China (Chengdu) is 20,900 DKK excl. flight, hotel, and VAT per company for one representative after deduction of 50% subsidy from The Trade Council. The price for an extra representative is 3,000 DKK per person.
NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.
We reserve the right to offer you participation at a different price, if any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at your own expense including visa, flights, dining & drink and hotel.
NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 50 percent subsidy (already granted) from the Trade Council of Denmark. If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euro in de-minimis subsidy within the past 3 years, including the present), you are obliged to pay the full price without the subsidy. The same conditions apply if you do not wish to receive subsidy.
Package includes
- Identification and tailored B2B matchmaking with Chinese customers and partners, authorities, and relevant associations.
- Transportation in China throughout the entire programme (excluding flights).
- Networking reception with identified customers and stakeholders.
- Opportunity for each company to invite up to 3 guests for the seminar and networking reception.
- Tailored company and site visits based on the final group of Danish companies.
- General assistance from the Royal Danish Consulate and the Danish Agriculture & Food Council.
Registration
Please register at the top of this site no later than Friday 22 May 2026.
If you have any questions, please contact Mathias Sandholt Knauf, mskn@lf.dk - +45 2336 9061.
Contact further information
Danish Agriculture & Food Council
Mathias Sandholt Knauf, Senior Advisor
E-mail: mskn@lf.dk
Phone: +45 2336 9061
The Royal Danish Embassy in Beijing
Katja Goodhew, Minister Counsellor
E-mail: katgoo@um.dk
Tel. no. +86 132 6956 5787
Royal Danish Consulate General, Guangzhou
Jane Cen, Senior Commercial Officer
E-mail: jancen@um.dk
Direct phone: + 86 20 2829 7320
Cell phone: + 86 13926024661
