Join the Danish Pavilion at Seoul Food 9-12 June 2026

Take advantage of the Danish Pavilion at Seoul Food, South Korea's premier, international food and beverage trade fair. The embassy will attract guests to participate in B2B meetings at the stand and a VIP reception at the Danish Embassy.

By participating you get access to an interesting and growing upscale market, where everthing will be organized for you. Benefit from a Danish stand with a central location, synergy and image.

The Danish Agriculture & Food Council and the Danish Embassy in Seoul, in collaboration with Food Nation, SME Denmark and KOTRA invite you to participate in our food promotion in Seoul next year with Seoul Food 2026 as a platform. Come as a brand-new exporter to Korea or benefit from the framework as a more experienced one.

Our Save-the-Date campaign resulted in 14 companies, which showed a positive interest in participating in the event.

Why participate

• Korea has a very consumer-oriented middle class of 32 million consumers
• 4th largest economy in Asia
• Over 30 billion USD in annual food imports
• Less than 50% self-sufficient in food
• Consumers are quality-conscious, brand-focused and open to European premium products
• Well-educated, digitally active and concerned with lifestyle, health, convenience and quality
• A rapidly growing market for organic, health-oriented and sustainable foods
• Free trade agreement between the EU and South Korea.
• Seoul Food 2025 in numbers: 45,332 guests and 1,639 exhibitors from 45 countries.

What’s included

• A turnkey stand, ready on arrival with counter, meeting table, lights (starting from 4 - 6 sqm in open area with shared meeting area) in an upgraded walk-on stand design and quality.
• B2B meetings with potential customers and distributors at your stand via the Danish Embassy in Seoul
• VIP reception at the Danish embassy for selected customers and distributors
• Market briefing before departure
• Dialogue with the embassy about your products/target groups
• Store check
• Networking and knowledge sharing at the stand
• Networking dinner with the Danish group
• Assistance with hotel reservations, freight and customs, exhibition services, equipment rental
• On-stand personnel from Danish Agriculture & Food Council and Danish embassy

Which products are relevant

• Meat (Beef, Pork, Lamb, Poultry, Meat Products, Canned & Processed Meat, Frozen Meat)
• Dairy (Milk & Milk Products, Cheese, Butter, Yogurt, Cream)
• Poultry & Eggs
• Fish & Seafood (Fish, Shellfish, Lobster, Crab, Processed Seafood)
• Snacks & Confectionery
• Baked Goods & Pastry (End Products, Ingredients, Essences, Cake, Decoration, Icing, Bakery Equipment)
• Beverages including soda, juice, specialty coffee, tea, beer, wine & spirits, Liquor.
• Frozen & Processed Foods
• Ingredients & Additives (Spices, Sugars, Starchy, Fat Substitute Product, Flour, Yeast, Food Coloring, Additives)
• Organic & Health Food

The Prices

Based on the positive interest in participation from 14 Danish exporting companies, we have applied for 50% subsidy from Trade Council in Copenhagen, and we expect to receive a decision mid-November. In case we do not receive the grant, neither you nor we are bound to the contract, but we will, if needed, help you to secure a space at the show for your individual stand.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price should any of the above criteria’s change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own expense including flights, dine & drink and hotel.

NOTE: The price is based on 7 participating companies/ 90 sqm, who are all eligible for subsidy, and 50 percent expected, but not granted subsidy from the Trade Council of Denmark.  This subsidy will applied for only when the required number of companies have signed up by the deadline.

If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euros in de-minimis subsidy within the past 3 years, including the present) you are binding yourself to pay the full price, meaning without the subsidy. The same conditions apply if you do not wish to receive subsidy.

Coordination meeting in November

A coordination meeting (TEAMS) will be held end of November after the expected grant from Trade Council for the registered participants about the program elements and next steps.

How to register

Please register at the top of this site no later than 17 October 2025.

Contact

Danish Agriculture & Food Council
Michael Stahlschmidt
Market Manager
mis@lf.dk, +45 21 24 17 11

The Danish Embassy in Seoul
Jeonghyeon Park
Commercial Officer – Food & Agriculture, Trade Council
jeopar@um.dk, +82 2 6363 4833