Join the Danish Pavilion at Seoul Food

Showcase your products through the Danish Pavilion at Seoul Food, South Korea’s premier international food and beverage trade fair, and unlock new business opportunities in one of Asia’s most dynamic markets.

After a successful Danish National Pavilion featuring nine participating companies in 2026, we are pleased to invite you to join the Danish food promotion at Seoul Food 2027.

Organized by the Danish Agriculture & Food Council and the Danish Embassy in Seoul in partnership with Food Nation, SME Denmark and KOTRA, we welcome both new and experienced exporters.

Whether your objective is to investigate the Korean market for the first time or to further develop existing business relationships, the Danish Pavilion offers a professional and high-impact platform for achieving your goals.

By participating, you gain access to an attractive and growing premium market, while we take care of all practical arrangements right from registration to the close of the exhibition.

Participating in our national pavilion gives you a better location, better visibility and not least networking with the other participants at the stand, but also in the evenings, where we organize joint dinners.

When you exhibit under the Danish flag, you become part of a brand that is globally respected for quality, consistency, transparency, and traceability. The collective Danish presence creates a strong first impression and gives participating companies an immediate credibility boost. This positive association helps attract visitors, facilitates business dialogue, and reinforces buyers’ confidence in the products and solutions on display.

Why participate

• Korea has a very consumer-oriented middle class of 32 million consumers

• Korea has a consumer-oriented middle class of approximately 32 million consumers.

• One of Asia's largest economies with strong purchasing power.

• More than USD 36 billion in annual food imports.

• Domestic production meets only 46% of food demand.

• Consumers are quality-conscious, brand-focused and open to European premium products.

• Highly educated and digitally connected consumers with a strong focus on lifestyle, health, convenience and quality.

• A growing market for organic, health-oriented and sustainable food products.

• Free Trade Agreement between the EU and South Korea.

• Seoul Food 2026: 46,228 business visitors, 1,800 exhibitors and participants from 49 countries. A growth from 2025 across visitors, exhibitors and countries.

What’s included

• A turnkey stand, ready on arrival with counter, meeting table, lights (starting from 4 - 6 sqm in a shared area with shared meeting area) in an upgraded walk-on stand design and quality.

• Branding of your company

• VIP reception at the Danish embassy for selected customers and distributors (optional/ add-on)

• Market briefing before departure

• Networking and knowledge sharing at the stand

• Networking dinner with the Danish group

• Assistance with hotel reservations, freight and customs, exhibition services, equipment rental

• On-stand personnel from Danish Agriculture & Food Concil

Which products are relevant

• Meat (Beef, Pork, Lamb, Poultry, Meat Products, Canned & Processed Meat, Frozen Meat)

• (Milk & Milk Products, Cheese, Butter, Yogurt, Cream)

• Poultry & Eggs

• Fish & Seafood (Fish, Shellfish, Lobster, Crab, Processed Seafood)

• Snacks & Confectionery

• Baked Goods & Pastry (End Products, Ingredients, Essences, Cake, Decoration, Icing, Bakery Equipment)

• Beverages including soda, juice, specialty coffee, tea, beer, wine & spirits, Liquor.

• Frozen & Processed Foods

• Ingredients & Additives (Spices, Sugars, Starchy, Fat Substitute Product, Flour, Yeast, Food Coloring, Additives)

• Organic & Health Food

The Prices 

Based on the positive interest in participation from Danish exporting companies, we have applied for 50% subsidy from Trade Council in Copenhagen, and we expect to receive a decision mid-November. In case we do not receive the grant, neither you nor we are bound to the contract, but we will, if needed, help you to secure a space at the show for your individual stand.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price should any of the above criteria’s change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at own expense including flights, dine & drink and hotel.

NOTE: The price is based on 7 participating companies/ 90 sqm, who are all eligible for subsidy, and 50 percent expected, but not yet granted subsidy from the Trade Council of Denmark.
If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euros in de-minimis subsidy within the past 3 years, including the present) you are binding yourself to pay the full price, meaning without the subsidy. The same conditions apply if you do not wish to receive subsidy.

Coordination meeting in November

A coordination meeting (TEAMS) will be held end of November after the expected grant from Trade Council for the registered participants about the program elements and next steps.

How to register

Please register at the top of this site no later than 14 October 2026.

Contact

Danish Agriculture & Food Council
Michael Stahlschmidt, Market Manager
mis@lf.dk, +45 21 24 17 11

The Danish Embassy in Seoul
Jeonghyeon Park, Commercial Officer – Food & Agriculture, Trade Council
jeopar@um.dk, +82 2 6363 4833