Danish Pavilion at Abu Dhabi International Food Exhibition

Take advantage of the Danish Pavilion at Abu Dhabi International Food Exhibition

Following the strong success of last year’s Danish participation at the Abu Dhabi International Food Exhibition (ADIFE) 2025, where Danish companies gained valuable leads and more visibility in the Gulf food market, we are returning even stronger in 2026. The Danish Agriculture & Food Council together with the Trade Council at the Danish Consulate General in Dubai are organizing the official Danish Pavilion at ADIFE 2026, held 6–8 October 2026 during Global Food Week. Under the Branding Denmark umbrella, we will bring together innovative Danish food companies to showcase Denmark’s excellence in quality, sustainability, and innovation.

Building on last year’s momentum, this is a unique opportunity to position your business directly in front of international buyers, distributors, and industry leaders in one of the world’s fastest-growing food and beverage markets. Spaces are limited to up to nine companies only, and allocation will be on a first-come, first-served basis.

With ADIFE offering a cost-effective and high-impact alternative to Gulfood, this pavilion provides a powerful platform to amplify your brand, connect with partners, and strengthen your market presence, supported by the Trade Council’s strong regional network.

Why Participate?

• The UAE is one of the wealthiest nations in the region.
• The UAE’s large expatriate population, with varied cultural backgrounds, drives demand for a wide range of FMCG products, pushing companies to cater to different tastes.
• With rising incomes, consumers are favoring health-conscious products with growing demand for organic food and plant-based.
• As a global tourism and business hub, the UAE attracts millions of visitors, boosting the demand, particularly in F&B.
• The UAE imports approximately 80-90% of its national food requirements.
• ADIFE in numbers: 40,108 guests and 2,070 exhibitors/brands from 75 countries in 2025.
• Proven Impact: The success of 2025 demonstrated strong demand for Danish food solutions in the Middle East, inspiring this expanded pavilion in 2026.
• High-Value Networking: Access the official Matchmaking App to schedule targeted B2B meetings with buyers and distributors looking for innovative new products.
• Knowledge & Insights: Full access to ADIFE’s expert sessions on food trends, sustainability, and emerging markets.
• Premium Visibility: Prominent presence within the Danish Pavilion, including dedicated space for product displays, roll-ups, and branding materials.

Package Includes

• A turnkey stand, ready on arrival with counter, meeting table, lights, walk-on stand design and quality.
  - Graphics on walls and counters etc. are not included in this solution.
• B2B meetings with potential customers and distributors at your stand via the Danish Consulate General in Dubai.
• Market briefing before departure.
• Dialogue with the Danish Consulate General in Dubai about your products/target groups.
• Networking and knowledge sharing at the stand.
• Assistance with hotel reservations, freight and customs, exhibition services, equipment rental.
• On-stand personnel from Danish Agriculture & Food Council and Danish Consulate General in Dubai.

Which Products Are Relevant

• Meat (Beef, Lamb, Poultry, Meat Products, Canned & Processed Meat, Frozen Meat).
• Dairy (Milk & Milk Products, Cheese, Butter, Yogurt, Cream).
• Poultry & Eggs.
• Fish & Seafood (Fish, Shellfish, Lobster, Crab, Processed Seafood).
• Snacks & Confectionery.
• Baked Goods & Pastry (End Products, Ingredients, Essences, Cake, Decoration, Icing, Bakery Equipment).
• Beverages including soda, juice, specialty coffee, tea, alcohol free beverages.
• Frozen & Processed Foods.
• Ingredients & Additives (Spices, Sugars, Starchy, Fat Substitute Product, Flour, Yeast, Food Coloring, Additives).
• Organic & Health Food. 

The Price

The price for 9 sqm. is DKK 18,750 (ex VAT) after deduction of an expected subsidy of 50% from the Trade Council of Denmark.

NOTE: The Danish company is free to have its local representatives represent your company in full during the event. On the registration form you can, if relevant, therefore add the contact information of the local participating person/company. However, only Danish companies in Denmark with a Danish CVR number can register for participation, and the invoicing will always be issued in DKK to the Danish company address.

We reserve the right to offer you participation at a different price, if any of the above criteria change. Should this result in a higher price than quoted, you have the right to cancel your participation. Other expenses not mentioned above are at your own expense including visa, flights, dining & drink and hotel.

NOTE: The price is based on 7 participating companies, who are all eligible for subsidy, and 50 percent subsidy (not yet granted) from the Trade Council of Denmark. If your company is not eligible for subsidy due to de-minimis issues (having received more than 300,000 Euro in de-minimis subsidy within the past 3 years, including the present), you are obliged to pay the full price without the subsidy. The same conditions apply if you do not wish to receive subsidy.

How to register

Please register at the top of this site no later than Friday 12 June 2026.

If you have any questions, please contact Mathias Sandholt Knauf, mskn@lf.dk, +45 2336 9061 or Michael Stahlschmidt mis@lf.dk, +45 2124 1711.

Contact

Danish Agriculture & Food Council

Michael Stahlschmidt, Market Manager
mis@lf.dk, +45 2124 1711

Mathias Sandholt Knauf, Senior Advisor
mskn@lf.dk, +45 2336 9061

Danish Consulate General, Dubai

Søren Nørrelund Kannik-Marquardsen, Minister Counsellor for Food, Agriculture and Fisheries
sorkan@um.dk, cell phone: +971 0501527424

Imane Bounaga, Commercial Advisor for Food, Agriculture and Fisheries
imabou@um.dk, cell phone: +971 504674012